Who are we?

Gugu started as a school project back in 2010. Then known as Mr. Kengkoy PH, the brand was the first to bring traditionally handwoven jute backpacks into the mainstream market. In doing so, the young company started what would be a long and ongoing journey towards the preservation of Bicol's weaving culture.

Gugu got its name from Gugurang, the main deity in the Bikolano mythology. Gugurang was a good and powerful god who resides in the majestic Mayon Volcano. He was given dominion over the people and protected the sacred fire from inside Mt. Mayon. Similar to Gugurang's mission of protecting the sacred fire of Mayon and those who dwell within his protection, Gugu's mission is to protect the deteriorating traditional weaving industry in Bicol.





Gugurang Industries, Inc.
107 MKPH Bay Hub, Bagumbayan Sur
Naga City, Camarines Sur
Philippines, 4400

wacky@weargugu.com | (+63) 917 558 3069